A vibrant events company based in Durban, KwaZulu-Natal, C-Weed Entertainment Promotions offers clients innovative entertainment solutions and strategies, supported by professional, efficient and affordable services.
From event management and production to public relations and publicity, C-Weed provides a wide spectrum of specialised offerings, on both a hands-on or consultancy basis. This includes the planning, implementation and management of small and large-scale events, ranging from concerts and festivals to launches, promotions, campaigns, private parties and corporate functions.
With many years’ experience in the sourcing of artists and production of events, C-Weed’s strength lies in its understanding of the entertainment and music industries, as well as its ability to tap in on the skills and services of a vast range of top suppliers, performers and entertainers.
Whether you’re looking for a DJ, solo artist, band or full line-up of live music, we’ll find just the right acts for your venue or event and can take care of the production side of things too, including sound, stage and lighting hire, plus all other requisite infrastructure.
For more information, email email@example.com or call 031 563 0824 or 082 892 6176.
Heading up C-Weed is Pedro Carlo, who has been at the forefront of entertainment and promotions for many years and is well known for his long-time commitment to promoting South African music.
A former KZN Marketing Manager for record labels like PolyGram and Universal Music, not only did Pedro get to work with international touring artists such as Bon Jovi, Sting, Bryan Adams, Def Leppard, Counting Crows, Chris de Bergh, Rodriguez and INXS, but he was also instrumental in the signing of many successful local bands.
Additionally he spearheaded a project that saw the release by Universal Music of a series of C-Weed CD Compilations featuring KZN’s finest unsigned original rock bands and artists. Released in 1997, 1999 and 2003 the albums went on to enjoy great exposure both locally and abroad, even featuring prominently in international music magazine BILLBOARD, under the headline “Durban Steals Spotlight in South Africa”.
Another feather in C-Weed’s cap is the fact that it played a major role in the success of the iconic Splashy Fen Music Festival through a 17-year involvement with the event.
Pedro first got a taste for Splashy Fen in 1995 when Arapaho, a band that he managed on behalf of PolyGram, performed at the festival. He was hooked! In 1998 he joined the Splashy team as a stage and programme manager, going on to be appointed as general manager in 2003. He later took over the running of Splashy in 2010 when the festival rights were leased to C-Weed.
After a wonderful run, notching up many milestones along the way, C-Weed decided to hang up its Splashy gumboots in June 2015. A decision contributed to by the loss of festival founder and farm owner Peter Ferraz, who passed away in October 2014.
C-Weed is also proud to have initiated the annual White Mountain Festival, an acoustic music festival organised in conjunction with its partners at White Mountain Lodge. Held in the foothills of the Giant’s Castle Nature Reserve in the scenic Central Drakensberg, this gem of a festival was established in 2006 and is still going strong more than a decade later, with the 12th edition taking place from 28 September to 1 October 2017.
More info HERE.
Over the years, C-Weed has been involved in the staging of numerous other concerts and live music events at venues ranging from Suncoast and Sibaya to WaveHouse and the Shongweni Farmer’s Market. C-Weed also has a long association with Northwood Crusaders Sports Club and is currently working on a new project at this Durban North venue – Sol Sunday Sessions @ Crusaders – which kicks off in March 2017.
More info HERE.
Having started his career in the music industry as a DJ, Pedro was well-known in the 80s and 90s for his residencies at clubs like The Sands, Ruby Tuesday, Raffles, CC’s and Hard Rock Café. This passion has never died and DJ Pedro is just as much in demand today as he ever was. Catering to all music tastes, ranging from current hits to the hits of yesteryear and everything in between, his party nights have become almost legendary!
More info HERE.
Working alongside Pedro is his wife Mandy, who has a background in corporate communication and handles the marketing, media relations and publicity side of things, as well as vendor bookings and administration.